A memoir by Leda Sanford

First female publisher of a national magazine tells all

Impetuous Leda Sanford abandoned secure suburbia in the 1960s in exchange for a life on the edge, as a top magazine editor and publisher, in the competitive and male-dominated Manhattan magazine publishing world. 

Her new memoir, Pure Moxie, is set in the 'Mad Men' period of magazine publishing and advertising — complete with the day drinking, romance, scandal and drama. 

Praise for Pure Moxie 

"This is a breezy romp through a trailblazing life. Leda Sanford didn't pull punches in her career, or in this entertaining read." 

 — Robin Wolaner, Founder of Parenting Magazine, Author, Naked in the Boardroom

"Money, power, sex. Pure Moxie tells the tale of one woman's journey from bored housewife to trendsetter in the magazine publishing industry. This is a story few women experience but every woman fantasizes about. This is the real Mad Men!"  

— Cheryl Russell, Editorial Director of New Strategist Publications, Former Editor-in-Chief of American Demographics

"Sexy, sassy and sensational, Pure Moxie is a memoir that reads like a best-selling novel. Some readers may wonder if all of this could really have happened, but the world of American magazine publishing was a frontier in the 1970's and Leda was one if its leading pioneers. A business success story, an adventure, and a racy read all wrapped in one, Pure Moxie is an absolute page-turner, with an inspiring moral."                          

   — Michael Rybarski, Co-Founder of Age Wave Target Marketing, Author, StartUp Smarts: The Thinking Entrepreneur's Guide to Starting and Growing your Business

 "Pure Moxie is an absolutely fantastic read. Leda Sanford is the "real deal" and in the pages of this well-crafted book, her life unfolds like a modern fable. She is one smart, pugnacious, outrageous, beautiful, sexy, talented and visionary woman. I wholeheartedly recommend this thoughtful and provocative book to anyone interested in the modern evolution of media, women/men relations and/or the spirit of entrepreneurial boldness." 

  — Ken Dychtwald, Co-Founder, President and CEO of Age Wave, best-selling author